Case Study: Promoting Ayurvedic Products with Google Call Ads

Overview

An Ayurvedic brand wanted to increase brand awareness and generate leads for its new line of skincare products. The brand decided to use Google Call Ads to reach potential customers who were actively searching for information about Ayurvedic products online.

Goals

• Increase brand awareness for the new line of Ayurvedic skincare products • Generate leads for the new line of Ayurvedic skincare products

Strategy

The brand created Google Call Ads that targeted a variety of keywords related to Ayurvedic skincare, such as "Ayurvedic skincare products," "natural skincare products," and "best skincare products for sensitive skin." The ads were also targeted to people who had visited the brand's website in the past. The ads featured a clear call to action, encouraging potential customers to call the brand to learn more about its products. The ads also included a special offer to encourage people to call, such as a free consultation or a discount on their first purchase.

Results

The Google Call Ads campaign was a success for the Ayurvedic brand. The campaign resulted in a significant increase in brand awareness and leads for the new line of skincare products.

Specifically, the campaign resulted in:

• A 20% increase in website traffic

• A 15% increase in leads

• A 10% increase in sales

Conclusion

Google Call Ads can be a very effective way to promote Ayurvedic products and services. By targeting the right keywords and creating compelling ads with clear calls to action, businesses can reach potential customers who are actively searching for information about Ayurvedic products online.

Additional Tips for Promoting Ayurvedic Products with Google Call Ads

• Use a variety of keywords to target your ideal audience.

• Create compelling ad copy that highlights the benefits of your products.

• Include a clear call to action in your ads.

• Use ad extensions to provide additional information about your products and services.

• Track your results and adjust your campaigns as needed.

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